![]() If that profile matches their interests, that user might start following it or engage with it in some way. ![]() When they go to view their statistics, they discover an unknown profile and click on it to learn more about who watched their Story. On the ground level, mass looking works something like this: Instagram users with a small following post to their Stories and check to see who has watched them. By ‘viewing’ millions of Stories every day, these growth hackers appear more legitimate, encouraging users to follow them and boosting their profile visibility. This latest growth hack strategy is an exploitation of the phenomenon social psychologists call ‘reciprocal liking’ – a human tendency to take an interest in people who appear to take an interest in us. Mass looking is essentially third parties generating fake engagements by ‘viewing’ Instagram Stories on behalf of illegitimate influencers. With Instagram cracking down on these bots, a new trend has now surfaced – ‘mass looking’. In our blog Social Influencer Marketing – The good, the bad, and the ugly, we discussed the use of social media bots which imitate human behaviour and artificially boost illegitimate influencer follower counts. ![]() Then, in August of this year, Instagram confirmed what most users had already figured out for themselves – Instagram Stories were experiencing a sudden influx of fake Story views, and the culprits were third-party services artificially boosting the engagement of illegitimate influencers. Those who observed the rapid upswing found that in addition to their usual followers, their Stories were now also being viewed by strangers who didn’t follow them at all. In case you might have missed it, just three months ago, Instagram users noticed a sudden increase in Story views. Instagram is cracking down on growth hackers, clearing the platform of inauthenticity, and helping marketers and influencers alike to accurately gauge Instagram Story performance and engagement with users. ![]() Have you experienced a sudden downturn in Story views on Instagram? Don’t worry – it’s not you and you’re not alone.
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